A Content Analysis of Vaping Advertisements On Twitter, November 2025

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작성자 Ted 작성일 25-05-14 22:08 조회 5 댓글 0

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Trends in electronic cigarette use amongst U.S. 25. Prevalence of marijuana use among U.S. The prevalence of vaping is highest amongst younger adults in contrast with all other adults, and preliminary research means that advertising flavored e-cigarettes increases interest in vaping among younger individuals (21). This interest is troubling because the harms of vaping-associated products are largely unknown (4) and information concerning the potential adversarial results of inhaled flavorings is scarce (22).

Our observations of colorful vape pens and flavored e-juices in Twitter commercials are novel observations and advance the understanding of ways in marketing vaping products. Prevalence and co-use of marijuana amongst young grownup cigarette smokers: https://www.vaporlead.com/ultimate-ice-lollies-eliquid-shortfills-120ml an nameless on-line nationwide survey. This work was supported by the National Institute on Drug Abuse on the National Institutes of Health (no. 5R01DA039455) to Dr Cavazos-Rehg. Because roughly one-third of Twitter’s lively customers are younger people aged 16 to 24 (23), it is necessary for regulatory businesses and public well being officials to observe the types of promoting messages being delivered on this platform.

It is subsequently important for these in tobacco management to grow to be educated about the promoting practices of vaping-product firms, especially on social media the place young individuals can simply view content. Informed by previous literature (11), we compiled an initial list of vaping-related keywords. Based on this preliminary examination, all tweets had been then coded for the following themes: 1) the usage of coupons, worth discounts, free giveaways, or contests, https://www.vaporlead.com/liqua-4s-vinci-vape-coils-5pcs 2) mentions of e-juice flavors, 3) mentions or http://fairviewumc.church/ displays of image(s) of colorful vape pen(s), or https://www.vaporopen.com/aspire-odan-mini-tank-–-rainbow 4) mentions of utilizing vape products as a method to quit smoking or as a wholesome different to smoking.

"Vaping" is a common time period amongst young folks, https://www.vaporopen.com/uwell-valyrian-replacement-coil-2-pack-–-0.15ohm and though many individuals vape as a substitute to smoking, the low proportion of advertisements that touted vaping products as quitting aids suggests their uptake will not be solely pushed by a desire among smokers to stop smoking (24). Our demographic evaluation of followers of fashionable vape-product marketers found that followers were usually of their 20s. Vaping uptake could also be driven by perceptions of vaping as a hobby or a networking or socializing alternative (24).

Thus, to raised target prevention efforts, it could also be vital for future studies to delineate the extent to which the vaping trade is directing their advertising and https://www.vapetell.com/eleaf-gz-replacement-coils-5-pack marketing towards nonsmoking young adults who might have an curiosity in vaping for enjoyment or as a hobby slightly than a smoking cessation tool. We additionally inferred the demographic characteristics of followers of four Twitter handles that advertised varied novel vape products. We descriptively in contrast the inferred demographic traits of followers of the 4 Twitter handles with the Twitter median average.

We used DemographicsPro to infer the demographic characteristics of Twitter users in a earlier study (13).

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