MEPION

Louis Vuitton has always occupied an unshakable position in the luxury handbag market.However, with the second-hand luxury market booming and consumers’ focus on "sustainable fashion", people have begun to reevaluate the long-term value of luxury handbags.This article will compare the performance of Louis Vuitton and other luxury brands (such as Hermes, Chanel, Gucci, etc.) in the second-hand market from the dimensions of value preservation, liquidity, classic design, etc., and analyze who is the real "king of investment".

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1. Market position and brand awareness

Louis Vuitton As one of the oldest luxury brands, its iconic Monogram presbyterian patterns and hard box craftsmanship are deeply rooted in people's hearts.Classic models such as Speedy, Neverfull, Alma, etc. have become the "hard currency" in the second-hand market with their highly recognizable design and practicality.

In contrast, Hermès is firmly at the top of the pyramid for its scarcity and top-notch craftsmanship. The second-hand prices of Birkin and Kelly bags are even far beyond the public price; Chanel is known for its elegant diamond pattern and double C logos. The classic models have increased their prices every year, and the second-hand market is also strong; while brands such as Gucci and Dior are very popular, but their styles are iterated quickly, and some seasonal designs are prone to obsolete.

in conclusion:

• King of Value Preservation: Hermes > Chanel ≈ Louis Vuitton
  
• Liquidity: Louis Vuitton > Chanel > Gucci
  
  

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2. Second-hand price performance: Why can LV "become popular"?

1. Classic model has strong drop resistance
   

LV's Monogram series has almost never dropped out of the trend since its birth in 1896.In the second-hand market, well-preserved Speedy 25 or Neverfull MM can usually be resold at 60%-80% of the original price, and some limited editions are even premium.

Comparison: Due to frequent style iterations, the second-hand price often falls to 40%-50% of the original price due to frequent style iterations.

1. Material and durability
   

The coated canvas of LV is wear-resistant and not easy to age, making it easier to maintain than lambskin (such as Chanel CF).Many medieval LVs have been sought after by collectors due to natural oxidation, further pushing up their value.

1. Global circulation advantages
   

From Tokyo Zhonggu Store to second-hand e-commerce platforms in Europe and the United States, the demand for LV has always been stable.According to data from the second-hand platform Vestiaire Collective, LV trading volume has always ranked among the top three, while Hermes has a slow circulation speed due to its high price threshold.

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3. The "glitter points" of other brands

1. Hermes: Top Scarcity = Financial Assets
   

A Birkin bag with good quality may be sold at 2-3 times the public price in the second-hand market, but it should be noted that the risk of depreciation is high if the non-classic color or the size is too large.

1. Chanel: Price increases every year drive second-hand market
   

Chanel Classic Flap's public price has increased by more than 15% in recent years, prompting the rise of second-hand prices.However, sheepskin material is easy to wear and has higher maintenance costs.

1. Opportunities for niche brands
   

Low-key brands such as Delvaux and Moynat are gradually rising in the second-hand market, suitable for buyers who pursue uniqueness, but their liquidity is far less than LV.

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4. Purchase suggestions: How to choose second-hand luxury goods?

1. Preferring to "classic style + neutral color" for investment: LV presbyterian, Chanel black gold CF, Hermes golden brown Birkin is the safest.
   
2. Follow quality and accessories: Original dust bags and identity cards can increase the resale value.
   
3. Beware of the trap of "off-seasonal models": For example, Gucci's logo printed trendy model, second-hand depreciation is fast.
   
   

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5. Summary

If you aim for the highest liquidity and low risk, Louis Vuitton is still the first choice in the second-hand market; and collectors who pursue the highest-end appreciation space can target Hermes classic models.It is worth noting that the value of second-hand luxury goods is not only related to the brand, but also depends on scarcity, maintenance status and market trends.At a time when the circular economy is prevalent, choosing a bag that "can accompany you for a longer time" may be a real luxury.

Data source: The RealReal 2023 Annual Report, Vestiaire Collective Trading Trend Analysis.

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