MEPION

Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) compared with the Twitter median common. We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median average. We also inferred the demographic characteristics of followers of 4 Twitter handles that marketed numerous novel vape products. The 4 handles chosen characterize 1) a company that markets vaporizers (and used vaping terminology relatively than "e-cigarettes" in their profile), 2) an organization that markets a novel e-cigar, 3) an organization that markets e-liquid only, and 4) an organization that markets a vape pen identified for vapediy vaping marijuana.

We selected to focus on novel merchandise in our evaluation because e-cigarettes had already been studied (11). To decide on 4 Twitter handles, vapemeilleur we searched our analyzed pattern of vape ads for Twitter handles that had a large number of followers and ezigarettesaft that marketed specific types of vaping-related merchandise, vapepremium as decided by their Twitter handle profile. Third, vapediy (simply click the following website page) a comprehensive examination of the content material contained within the exterior links would have added to the overall understanding of how vaping is being advertised online, but that degree of analysis was outside the scope of our research.

The variety of followers in November 2014 of 4 popular Twitter handles that marketed vaping-related merchandise ranged from almost 2,000 to more than 100,000 ( Table 2). By May 2016, three handles had increased their viewers and 1 handle had not.

The Twitter account for ezigarettenaromen the marijuana vaping product had a excessive percentage of black and Hispanic followers. One handle had a disproportionately high percentage of racial/ethnic minority followers.

The source (ie, sender) of the tweet was coded as a vape store, a vaping-associated handle other than a shop (ie, vaping-associated term in handle identify or vapediy Twitter bio), or vapeforuk different non-vaping-related supply.