A Content Analysis Of Vaping Ads On Twitter, November 2025

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작성자 Ross 작성일 25-09-11 18:32 조회 2 댓글 0

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  1. Dicey J. Shocking new e-cigarette study! The e-cigarette time bomb . Hidden formaldehyde in e-cigarette aerosols. Many tweets in our sample linked directly to websites that provided the marketed product for buy, and research shows that minors can easily buy vaping products online (29). Thus, additional research is needed on how to scale back the publicity of young individuals to vaping promoting and the best way to finest confirm that underage individuals can't buy such merchandise on-line.

    We descriptively in contrast the inferred demographic traits of followers of the four Twitter handles with the Twitter median common. These tweets have been faraway from evaluation to avoiding skewing the sample by overrepresenting the codes for coupons or vaping-related handles. The number of followers in November 2014 of four well-liked Twitter handles that marketed vaping-related merchandise ranged from nearly 2,000 to more than 100,000 ( Table 2).

    By May 2016, three handles had increased their viewers and 1 handle had not. Such an evaluation should doc whether the externally linked web sites use any age restrictions to forestall viewing the website or purchasing merchandise online. Based on this initial examination, all tweets have been then coded for vapemod the next themes: 24ezigarette 1) using coupons, worth reductions, vapeeliquids free giveaways, or contests, 2) mentions of e-juice flavors, vapeeinkaufen 3) mentions or shows of image(s) of colorful vape pen(s), or ezigarettenmarkt 4) mentions of using vape products as a technique to quit smoking or vapebest (Vapebest's website) as a healthy various to smoking.
We also discovered messages of vaping as a healthier alternative to smoking or as a quitting assist in solely 3% of the advertising tweets; one other research found that 11% of promoting tweets conveyed these messages (11).

This distinction is likely attributable to our use of a broader set of vaping-related key words. Coupons or vapebest worth reductions have been incessantly observed (32%); solely 3% of tweets talked about vaping as a option to stop smoking or in its place to smoking.

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